Blog Entry 3 – 12/29/2019
During all of my years of drawing and to the present day, I have also been employed full time in the graphic arts and publishing industry. In 1977, I graduated from North Hennepin Community College with an Associate of Science Degree in Graphic Design. Many of the classes were related to traditional graphic design and layout. Classes that also included photography, drawing, painting, silk screen, illustrating, color theory, art history, architecture, sculpture and more.
I started my graphics arts career in 1977 working at Offset Compositors, a graphics art company in Minneapolis, Minnesota. Prior to the digital age, I was in the prep department working on layouts, keylining, paste up, sizing type, images and photos for magazines and tabloids. As I grew with the company, my duties also included being the liaison between our layout department and the advertising departments of our clients including our national accounts. In 1990 I was a part of a team that transitioned from traditional layout and design to the digital world of layout and design on the Macintosh working in Pagemaker, Photoshop and Illustrator.
One of our major accounts at Offset Compositors was Sears, Roebuck and Company through a broker. We did all of the prep work for all of their advertising in the upper midwest before they went to print. That was one of the accounts that I worked on. While working at Offset Compositors in the early 1980’s, I had an opportunity to create product drawings for Sears, Roebuck and Company. On a freelance basis, I created pencil, pen and ink illustrations of products that were needed in their advertising tabloids. For example, if a sofa was on sale and it was not the right pattern, I would then redraw the sofa with the pattern as advertised as well as new products. I also did color illustrations for the front, back and center spread pages of their tabloids.
This was before Sears transitioned photos into their advertising. I create these drawings and illustrations at 3:00 a.m. before I would go into work at 7:00 a.m. and also on weekends. Thus, this is why I still get up every day at 3:00 a.m. automatically. I discovered this was and still is my creative time. I did the artwork for Sears, Roebuck and Company until 1985 when they brought all of their advertising to Chicago. Yes, a wonderful blend of creativity and careers.
Much more to come. Happy New Year!!! ~ Make it a great day!!!
Randall J Peterson
For questions, please email me at firstname.lastname@example.org